Users will soon have a updated setting that permits them to cut down on the volume of AI-created media appearing in their streams. This initiative comes as the platform revealed that it presently contains in excess of 1 bn content made with AI.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a full-scale rollout. This development comes amid a surge in AI content, driven by recent content generation software.
The Broader AI Trend
Studies have shown that nearly a tenth of the most rapidly expanding channels on a competing service exclusively feature AI-generated videos. A large amount of this material is classified as low-quality AI content, a label for poor-quality, mass-produced content that is typically nonsensical or dreamlike.
Our research shows that many people enjoy content produced via AI tools, including digital art to educational videos, and we intend to offer the community the option to see more or less of that, according to their own choices,” commented a platform representative.
Scale of AI Content
TikTok announced that there are currently 1.3bn videos on its service labeled as AI-generated. In total, in excess of 100 million pieces of content are added to the platform daily, making AI-generated material a relatively small percentage of its total content library.
How to Adjust Settings
Members will be able to decrease or raise the amount of artificial media they watch by using the “manage topic” option in the platform and choosing the AI content topic. Additional categories that are already be controlled under the setting include news, fashion, cosmetics, and movement.
AI Disclosure Rules
Its policies mandate content makers to identify convincing AI-made content, and it prohibits harmful deepfakes of celebrities or emergencies. Any believable AI video that is unmarked can be deleted under its terms of service.
Additionally, the service will henceforth add an artificially created watermark to content made using its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This measure is intended to deter users from attempting to bypass the labeling process.
AI Literacy Programs
The company is additionally introducing a two million dollar awareness program for professionals and institutions to create educational content about responsible artificial intelligence. This project will benefit non-profit groups focused on educating coding and technology.
Platform Protection
The video-sharing app has defended its moderation strategy, following discussion over proposals to make redundant hundreds of content moderators in Britain. The company is expected to eliminate hundreds of positions in its content moderation team in the UK capital, with worker representatives and digital protection specialists raising concerns that humans are being replaced by automated systems.
A company official clarified that people-led review would remain essential, but artificial intelligence can safeguard staff by removing the most harmful content before it is viewed by people. TikTok announced a notable drop in disturbing and violent content handled by safety staff over the previous year due to the use of its automated systems.
It is vital to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as swiftly, which is why a significant AI assistance is really helping us operate efficiently.”
